Optimise your brand's visibility for AI search engines like ChatGPT and Gemini To Grow Your Visibility.
GEO (Generative Engine Optimisation) is the new generation of search. It relates to the process that enables AI search engines like Chat GPT and Gemini to find your brand when a user searches for recommendations, products or services.
To enable discovery, there are a series of activities behind the scenes that goes above and beyond the traditional keywords and backlinks. This includes optimising your site and reinforcing the wider off-site presence. This combination has proven to increase visibility and help generative search platforms surface relevant citations to your site.
Yes and no, they are quite similar – both aim to improve your website’s ranking in across search engines by making your content more noticeable and relevant. Their methodology, while similar, breaks down into niche areas.
The key differences lies in WHO they optimise for and HOW they do it.
SEO (Search Engine Optimisation) is all about helping your site rank on traditional search engines results pages (SERPs) like Google. This process relies heavily on areas like backlinks and keywords to increase domain authority and ranking potential.
GEO (Generative Engine Optimisation) focuses on making your brand discoverable by AI-driven platforms like Chat GPT, so you can be recommended or referenced when a user searches conversationally. This happens through clearer, deeper and more structured content design.
David Karunaratne
Head of Digital
At Rank Me Higher, we like to think of GEO as the new generation of SEO, designed not just to make your structured website content clearer, more readable and comprehensive, but also to ensure it can be discovered by AI tools that crawl through thousands of websites in seconds. The methodology we follow adapts your content specifically for AI-generated responses.
A few of the key themes can be seen below:
If you’re interested in SEO, we have a fully mapped process outlining how we approach our SEO services.
The good news about this new generation of AI Search Engine Optimisation or LLM (Large Language Model) SEO is that everyone’s navigating the nuances of what factors affect the outputs of a prompt. While experts have figured out some of the ranking signals Google uses to rank websites, when it comes to AI search, the parameters are still new and undefined.
This is a good thing! It means that businesses of all sizes have a good chance to play the AI game and gain just as much, if not more, visibility than their larger competitors.
At RMH, we take a holistic approach to doing GEO right, with a big emphasis on giving AI-driven tools what they love most; clear, structured and trustworthy content that they can recognise as valid enough to generate answers from.
We can help you start your AI journey or continue building your presence.
What we know already:
✦ If companies don’t get their content cited by AI, they risk becoming invisible. (Forbes)
✦ By 2028, Google is expected to lose 50% of its organic traffic due to AI-generated answers platforms. (Gartner)
✦ Large Language Models will like ChatGPT, Perplexity and Gemini are becoming a major competition to traditional search engines like Google.
✦ Businesses have already started to feel the loss of up to 40% of their organic traffic. (SEMrush)
✦ Google AI Overviews are dramatically reducing both organic and paid click-through rates. (Seer Interactive)
AEO | AI Search | LLMs |
Answer Engine Optimisation | The use of AI tools like ChatGPT or Gemini to answer user search queries by searching the live internet. | Large Language Models |
Optimising site content to provide direct answers in search results. An example of this is optimising FAQs or web articles to be used in Google’s Featured Snippets or SGE. | Enhancing discoverability through generative, conversational AI platforms. An example includes a website product page being pulled into ChatGPT’s or Gemini’s AI answer box. | Optimising content for training model data. An example of this is when ChatGPT uses it’s own internal data to respond to a prompt. |
We have a proven methodology that covers the essential pillars leverage by AI-engines.
✔️GEO Audit
Assessment of brand across AI search results for multiple dimensions and weighting factors.
✔️Keyword Research
Identification of high-intent, high-volume specific search terms for targeting.
✔️Prompt Testing + LLM Feedback
Evaluation of brand presence in AI-assisted search using prompt simulations.
✔️Competitor Analysis
Review of competitors’ strategies, link building, and signals from executed prompt.
✔️On-site Optimisations
Enhancement of metadata, internal/external linking, structured data and content for AI search performance.
✔️Content Outline
Structured page plan including headings and section descriptions for AI-search-aligned content related to keyword research.
✔️Copywriting (Blog/Landing Page)
SEO + AI Search optimised content tailored to user intent, services/products and location (if applicable).
✔️Citations
Submission of business details to authoritative local directories.
✔️Social / Forum Profile Creation of branded profiles on relevant social and niche platforms.
✔️Citations
Submission of business details to authoritative local directories.
✔️Social / Forum Profile Creation of branded profiles on relevant social and niche platforms.
✔️Referral Traffic
Monthly report provided of inbound traffic sources from ChatGPT and other language models.
✔️Prompt Tracking
Monthly report provided visibility of brands mentioned across AI search using targeted prompts.
Talk to one of our experts and take the first step of this crucial part of your journey. We can help you future-proof your brand’s AI-strategy.
David
Founder & Head of Digital
Maria
Marketing Lead
Rodrigo
UX & Keyword Specialist
