Can SEO Benefit Every Business? Unveiling the Key Industries
Which industries can benefit the most from SEO? While all businesses can benefit from SEO, some industries benefit more than others. We’ll explain why SEO is essential and which businesses can get the biggest bang for their buck. Table of Contents The Power of SEO: A Quick Summary SEO is the process of optimising a […]
DIY SEO or Hire an Agency?
DIY SEO or Hire an Expert or Agency? SEO is key to getting your website seen and attracting customers. But deciding to do it yourself (DIY) or hire an expert or agency isn’t always clear cut. Table of Contents DIY SEO: The Pros and Cons Pros ✅ Cost Savings: One of the biggest benefits of […]
Aligning SEO Budget with Business Size and Type
Align your SEO Budget with Business Size and Type Creating an SEO strategy that aligns with your business size and type should be prioritised before budget allocation. Learn how much to budget based on your business’s lifecycle. Table of Contents Tailoring Your SEO Budget to Your Business’s Lifecycle 1. Start-Up Phase: In the early stages, […]
The Value of Fixed SEO Pricing
The Value of Fixed SEO Pricing “How much should SEO cost?” While the industry typically shies away from fixed pricing due to the complexity of SEO, we boldly embrace this approach. Let’s explore the intricacies of SEO costs and shed light on why we opt for a fixed pricing model. Table of Contents Deciphering SEO […]
Niche Domination: SEO and Google Ads Strategies
Niche Domination: SEO and Google Ads Strategies Standing out on Google has become more challenging than ever. For businesses seeking to carve a niche for themselves in their respective industries, a one-size-fits-all approach simply won’t cut it. This is where the concept of niche domination comes into play, leveraging specialised SEO (Search Engine Optimisation) and […]
Investing in Google Ads + SEO During a Recession
Investing in Google Ads and SEO during a Recession Recessions will be a challenging time for most businesses, as consumers tighten their belts and spending habits become restricted. However, it can be a good moment to re-evaluate marketing strategies and find cost-effective methods to stay competitive. Learn how your business can invest in Google Ads […]
Should businesses invest in SEO for One Month or Monthly?
Should businesses invest in SEO for One Month or Monthly? Search engine optimisation (SEO) plays a crucial role in enhancing online visibility, driving organic traffic, and boosting the growth of businesses. However, small businesses often face the question of whether to allocate resources for a one-time SEO project or opt for ongoing SEO on a […]
How to: Use Google Business Profile for SEO and Social Media
Guide: Using Google Business Profile for SEO and Social Media Google Business Profile (formerly Google My Business/GMB) is a powerful tool that allows businesses to manage their online presence on Google. While many consider GBP primarily for local search purposes, it can also be leveraged effectively for SEO and social media marketing. Learn how to […]
SEO & Google Ads Agency: Should you combine them?
Why Your SEO Agency Should Also Be Your Google Ads Agency? Search engine optimisation (SEO) and Google Ads (formerly known as Google AdWords) are two essential pillars of driving traffic to your website. While many businesses often hire separate agencies to handle their SEO and Google Ads campaigns, there are significant benefits to choosing an […]
7 Ways to Target Multiple Locations with SEO
7 Ways to target multiple locations with SEO Targeting multiple locations with SEO can be a challenging task, but there are various strategies that can help to build your presence outside your local area. Below are some of the best ways to target multiple geo-locations with SEO: Table of Contents 1. Create Location-Specific Landing Pages […]
