Why Your SEO Agency Should Also Be Your Google Ads Agency?

Search engine optimisation (SEO) and Google Ads (formerly known as Google AdWords) are two essential pillars of driving traffic to your website. While many businesses often hire separate agencies to handle their SEO and Google Ads campaigns, there are significant benefits to choosing an company that can effectively manage both aspects to maximise online traffic and increase conversions.

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    Table of Contents

    1. Consistent Messaging and Branding 

    When your SEO agency is also responsible for your Google Ads campaigns, you can ensure consistent messaging and branding across all digital channels. A unified approach allows your agency to align keywords, ad copy, and landing pages with your overall SEO strategy, reinforcing your brand image and value proposition. This coherence not only enhances user experience but also boosts your organic search rankings, as Google rewards websites with consistent and relevant content.

    2. Synergy and Data Integration

    By combining SEO and Google Ads under one agency, you can leverage the synergy between these two channels. A comprehensive understanding of your target audience, keywords, and conversion data from Google Ads can inform your SEO strategy, enabling you to optimise your website’s content, meta tags, and structure more effectively. Likewise, SEO insights, such as high-performing keywords and user behaviour, can guide the creation of compelling ad campaigns and landing page experiences. This integration ensures that both SEO and Google Ads efforts work together harmoniously, yielding better results and return on investment (ROI).

    3. Efficient Budget Allocation

    Managing SEO and Google Ads separately can result in inefficient budget allocation. With a unified agency, your marketing budget can be allocated strategically based on data-driven insights and performance analysis. By analysing the search queries and conversion rates obtained through Google Ads, your agency can identify keywords and target them organically through SEO efforts, reducing reliance on paid ads for those specific terms. This streamlined approach optimises your budget, increases cost-effectiveness, and allows you to achieve better long-term results.

    4. Holistic Reporting and Analysis

    Having a single agency handling both SEO and Google Ads enables comprehensive reporting and analysis. You can gain a holistic view of your online marketing performance, including organic search rankings, paid ad metrics, keyword trends, and user behaviour data. This integrated reporting helps you make data-driven decisions, identify areas for improvement, and fine-tune your overall digital marketing strategy. Moreover, your agency can provide actionable insights by correlating data from SEO and Google Ads campaigns, allowing you to optimise your marketing efforts with precision.

    5. Time and Resource Efficiency

    Collaborating with a single agency for both SEO and Google Ads eliminates the need for multiple communication channels and minimises coordination efforts. It saves you time and resources by streamlining project management, reducing redundancies, and ensuring seamless integration between the two disciplines. Additionally, having a dedicated team overseeing all aspects of your online marketing allows for quicker response times, proactive campaign adjustments, and cohesive execution of strategies.

    To sum up, integrating your SEO and Google Ads efforts by choosing an agency that specialises in both can significantly bolster your firm’s marketing success. The consistent messaging, data integration, efficient budget allocation, holistic reporting, and time/resource efficiency are compelling reasons to opt for a single agency. By harnessing the power of synergy between SEO and Google Ads, you can achieve better brand visibility, attract more targeted traffic, and drive higher conversions.

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