Technical SEO also folds into the on-site implementations as it is the work that happens behind the scenes of your website. Changing headers, titles, and implementing keywords sound relatively easy once defined, however, there are clear mandates for effective on-site optimisations.
The technical aspect also has to be taken into account for URL structures, canonicals and re-directs, etc. Amongst a vast myriad of ranking factors, Google’s spiders do not like errors, slow websites, or deprecated links. Technical SEO digs into the detail and maintains the health of your website.
David from Rank Me Higher has been fantastic from start to finish. Speedy work, great communication, and helping to answer queries after job had finished, taking on a second job and working within two hours to increase my site speed considerably. He also put up admirably with constant questions from this non-techy yogi. 🙂 Highly recommended and will use again (if he'll have me!)