How We Work

The 1-2-3 Approach

SEO Analysis


Every good outcome begins with a good plan and strategy. To begin this process, we first start with an analysis of the current state of your SEO compliance and implementation. This could range from a brand-new website – with no SEO work done, or a website that has been operated on by a numerous amount of SEO freelancers or teams.

An in-depth audit is performed with multiple tools like Screaming Frog, Google Search Console, etc. to paint the picture of where your website’s strengths, weaknesses, and opportunities lie. Common and uncommon technical issues are identified, which then fall into a list of action plan items that gathers momentum under the umbrella of your new SEO strategy. Keyword research is also performed in this stage along with competitor analysis as a larger part of the overarching strategy.


Each webpage on your website has a purpose and will target an audience. Websites are thematic, just as are books in a library. What is your website about and who do you want to reach? What product or what type of products are you selling? The strategy and planning strategy stage is primarily around the discovery of your business and translating that into a web presence that reaches your intended customers.

Approaching the business from its fundamentals and its mission is the best approach to cascade towards your SEO strategy. Our SEO strategy professionals will analyse the audits and through a collaborative process determine the plan for your business over the course the months needed to transform your online presence.

Strategy for SEO
SEO experts working


This is where all the magic happens. After all the audits, analysis, conversations, and feedback – the stage for implementation occurs according to the developed plan. Multiple areas of the website are worked on at once, creating synergy and propelling your rankings upwards.

We adhere to Google’s Webmaster guidelines as a framework for making changes to your website to ensure maximal compliance. All of our actions are justified and based on guidelines; not theory, opinion, or gimmicks. With this approach, the results produced are of the highest and most sustainable quality outcomes.

First Month Project Timeline

We discuss your business and the keywords your customers might be searching for. We go through a series of questions to identify goals and agreed outcomes.


Your requirements

Delivery of the competitive analysis, technical audit along with a complete SEO keyword strategy for your business. We agree on the approach and move forward with next steps.

Week 1

Technical audit, Keyword and Competitor Research

  • Implementation of the keyword plan

  • Remediate technical audit issues and execute dozens of optimisations across the website

  • Build your first authoritative backlinks

Weeks 2-3


  • Performance monitoring tools set-up 
  • Validation that all technical issues have been remediated.
  • We provide next steps and suggestions for your business.

Week 3-4

Monitoring and Review

Let's work together.

Start working with a company that will take the time to understand your brand and provide what you need to increase visibility, drive traffic, and connect with customers while you focus on the important stuff.