XEO: The Future Of SEO and AI Powered Search
XEO: Cross-Platform SEO and AI Search The search industry is experiencing its most dramatic transformation since the introduction of algorithmic ranking systems in the late 1990s. As someone who has navigated three decades of search evolution from directory-based discovery to the rise of Google as the dominant search engine, I can confidently say that the […]
Ads in LLMs: The Future of AI-Powered Advertising
Ads in LLMs: The Future of AI-Powered Advertising The way we search for information is changing fundamentally. While traditional search engines still hold sway, millions are turning to AI-powered search engines and conversational AI platforms for direct answers to their questions. This shift represents one of the biggest opportunities in digital advertising since the rise […]
Google AI Mode – How To Prepare for What’s Next
Google AI Mode – How to Prepare for What’s Next AI is changing search, and fast. Recently, we joined a panel discussion that focused on Google’s AI Mode and its impact on search behaviour, SEO strategy, and the future of content marketing. It was packed with insights, debates, and real-world use cases from experienced marketers, […]
Local SEO Strategy for Google Business Profiles (+ AI Search)
Local SEO Strategy for Google Business Profiles (+ ChatGPT) We work with businesses every day that want to improve their visibility, generate more leads, and increase their authority. One of the most effective and underutilised tools for achieving this is their Google Business Profile (GBP). Local SEO is not just a set of tactics. It’s […]
How We’re Optimising for AI Search (And Why You Should Too)
AI Search Optimisation Guide At Rank Me Higher, we’ve been working in SEO for years, long enough to see dozens of Google algorithm updates, changing ranking factors, and new digital marketing trends. But what’s happening right now with AI-driven search is bigger than all of that. It’s not just a change to how people search, […]
Can SEO Benefit Every Business? Unveiling the Key Industries
Which industries can benefit the most from SEO? While all businesses can benefit from SEO, some industries benefit more than others. We’ll explain why SEO is essential and which businesses can get the biggest bang for their buck. Table of Contents The Power of SEO: A Quick Summary SEO is the process of optimising a […]
DIY SEO or Hire an Agency?
DIY SEO or Hire an Expert or Agency? SEO is key to getting your website seen and attracting customers. But deciding to do it yourself (DIY) or hire an expert or agency isn’t always clear cut. Table of Contents DIY SEO: The Pros and Cons Pros ✅ Cost Savings: One of the biggest benefits of […]
Aligning SEO Budget with Business Size and Type
Align your SEO Budget with Business Size and Type Creating an SEO strategy that aligns with your business size and type should be prioritised before budget allocation. Learn how much to budget based on your business’s lifecycle. Table of Contents Tailoring Your SEO Budget to Your Business’s Lifecycle 1. Start-Up Phase: In the early stages, […]
How Small Businesses Can Prepare for SGE
How small businesses can adapt to SGE The emergence of Search Engine Generative (SGE) is set to transform Search Engine Optimisation (SEO). This transition will significantly impact how small businesses optimise their websites and presence online. Here we will dive into the implications of SGE for SEO and offers practical strategies for small businesses to […]
The Importance of Keyword Research
The Importance of Keyword Research in SEO Keyword research is one of the most important aspects of search engine optimisation (SEO). It helps businesses to understand what keywords and phrases their target audience is searching for online, and how to optimise their website and content to rank higher in search engine results pages (SERPs) for […]