To begin, the purpose of Conversion Rate optimization (CRO) is to increase the amount of clicks your search engine listing receives based on its placement in the search engine’s listings. Another term called click through rate (CTR), measures the amount of times a user saw your listing in Google, but choose not to visit your website. Therefore, the purpose of CRO is to improve your CTR .
The method to calculate this is based on impressions and the actual number of clicks as represented in Google Search Console. Impressions are the number of views the listing received in Google and the clicks are how many times a user clicked on that listing. If your listing had 100 views and only 10 clicks, that would equate to a CTR of 10% (100/10). The goal of CRO is to increase the CTR as much as possible by optimizing the copy of your meta data. Meta titles and meta descriptions are the call to actions from the search engine’s pages to entice users to visit your website. This is an integral part of any SEO company’s strategy to increase organic traffic and drive new users to the website based on the targeted keywords.
