8 Tips: Affordable SEO for Small Businesses

Only 49% of small businesses invest in SEO. If you want to get your business discovered by new customers, you need SEO! 

Most people use the internet to find a product or service, so how will potential customers find you if you aren’t optimising your site for search engines?

SEO can seem daunting if you don’t know that much about it. You may also think it’s expensive to get a strategy together. Don’t worry; many affordable SEO services help you get more eyes on your website.  

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    Table of Contents

    Finding an affordable SEO company can be overwhelming. When looking for an SEO company, consider a few points. Then, keep reading to learn more.

    1. Do They Learn About Your Customers?

    When starting with SEO for a small business, you need to consider who your customer is. When are they looking for a company like yours? What terms are they searching for?

    There are a few ways you can learn about your customers’ search habits and motivations. First up, you can try talking to your existing customers. How did they find you? What were they looking for when they did?

    You can also use search engine auto fill to check out the most popular search terms for a business like yours. Type a term you think you should be ranking for into Google; it will automatically give you other things people looked for. 

    A good SEO company will want to know as much information as possible about your customer before putting together a strategy for your SEO. Share a list of terms you want to optimise your website for with them and ask questions about the relevance of those terms. 

    2. Technical Audit of Your Website

    There are many reasons search engines penalise sites. For example, if your site is not user friendly and makes it difficult for people to find the information they are looking for, you won’t appear high up in the search results. 

    An excellent SEO service will ensure there are no broken links on your site, that the load time isn’t slow, and that there is no duplicate content on it. 

    The structure of your website should also be easy to navigate so the search engine can easily crawl it. Finally, make sure an audit service is something your SEO company offers.  

    3. Link Building

    A fantastic strategy to boost your website’s authority is to have links to it from other websites. Link building is still one of the most important aspects of SEO, and for the algorithms to understand that your website is helpful. 

    SEO services for a small business should offer this as part of their package to you. If they can get links to your site from other local businesses, it can significantly boost your website’s ranking. 

    4. Content Planning 

    Another crucial aspect of getting your website discovered in search engines is having content. This can be in blog articles, how-to guides or reviews. 

    If you want content that performs, you need to have a strategy in place. When looking for affordable SEO services, ask if this is a service they also offer. 

    5. Local SEO 

    Optimising your website in your local area is particularly important if you have a brick and mortar business. Local SEO is key to the right people finding you. 

    If someone is searching for a business like yours in your area, you want to be first on the list. This can quickly be done by ensuring your Google My Business listing is up to date and you have all your details consistently listed on sites such as Yelp. 

    Hiring an SEO company local to your area is another good move if you want to optimise locally. They will know local search trends and advise you on trending tactics. 

    6. Social Media

    Social media should also be part of your SEO strategy. It’s an excellent way for people to find a small business. Keeping your social media relevant and up to date can help people come across your profile. 

    When finding affordable SEO services for your business, you can also use social media to find the right agency.  

    7. Reviews Count

    When looking for someone to help you with SEO, it’s important to consider reviews. What do others who have been in your situation say about the services? Do they feel like they got value for money?

    Remember that reviews are one of the most important influencing decisions on whether or not someone makes a purchase. Keep this in mind for your own business, and encourage people to review your products or services consistently.

    8. Understand Your Competitors

    If you don’t understand what your competition is doing, how will you ever beat them?

    Some competition research is an essential aspect of all SEO strategies. Knowing which keywords they rank for and what content performs best is valuable to determine your strategy. 

    When you’re looking for an SEO company to help build out your strategy, ask them if competitor analysis is part of the service they offer. 

    Ready to Get Started on Local Optimization?

    Now you have eight ideas for building out your SEO strategy and things to consider when looking for a company to help you do it. 

    With this knowledge, you’ll be able to ask the right questions and ensure you optimise your business’ website with affordable SEO tactics. 

    Check out our affordable SEO packages to get you started on your journey to the top spot on Google.

    Get in touch

    Start working with an SEO agency that wont’ break the bank and will take the time to understand your brand and provide what you need to increase visibility, drive traffic, and convert visitors into customers.