GEO, AI SEO and LLM visibility

AI Search Optimisation

Help your business appear in ChatGPT, Gemini, Perplexity and Google AI Overviews when potential customers search for services like yours.

Book an AI Visibility Audit
View GEO Packages

Why it matters
Be found when AI tools recommend businesses

Commercial focus

The opportunity

More buyers now ask ChatGPT, Gemini and Perplexity who they should trust before they visit a website.

Find missed mentions
Improve key pages
Strengthen authority
Track AI visibility
We improve
Content, schema and trust signals
You get
A clearer route to AI-led enquiries

We show where your brand is missing, why competitors are being mentioned, and what needs to change first.

ChatGPT
Gemini
Perplexity
Google AI Overviews

Find out where AI tools already mention your brand.

We test your priority prompts, compare competitors and show the citation gaps that are holding visibility back.

Book your AI Visibility Audit

Plain English explanation

What is AI Search Optimisation?

AI Search Optimisation, also called GEO, AI SEO or LLM SEO, is the process of making your business easier for AI search tools to understand, trust and cite.

Traditional SEO helps your website rank in Google. AI Search Optimisation builds on that work by improving the signals AI tools use when they generate answers, summaries and recommendations.

It is not a replacement for SEO. Strong technical SEO, useful content and authority still matter. GEO adds another layer: direct answer formatting, structured data, entity clarity, reviews, citations and credible third-party mentions.

SEO services
AI search guide
AI SEO ROI

Search is changing

Traditional SEO vs AI Search Optimisation

The aim is still commercial visibility. The difference is where the answer appears and how the source is selected.

Ranking in Google
Being cited in AI answers

Keywords
Prompts and conversational search intent

Organic clicks
AI recommendations, citations and assisted discovery

Backlinks
Authority signals, third-party mentions and citations

SERP tracking
AI visibility, citation share of voice and prompt-level mentions

Source selection

How AI Chooses Sources

AI tools do not simply look for the page with the most repeated keywords. They look for sources that are clear, consistent, useful and supported by trust signals across the web.

1

Clear website content

Service pages should explain who you help, what you do and when a customer should choose you.

2

Structured data/schema

Schema helps search systems understand your organisation, services, FAQs, reviews and locations.

3

FAQs and direct answers

AI tools favour content that answers real questions clearly without forcing the reader to dig.

4

Reviews and reputation

Review volume, sentiment and consistency can support trust when AI compares similar providers.

5

Reddit/forum mentions

Community discussions can influence how AI tools interpret real-world demand and brand reputation.

6

Directories/citations

Clean business listings reinforce your name, address, categories, services and local relevance.

7

Third-party mentions

Credible external references help show that your business exists beyond its own website.

8

Entity consistency

Your brand, people, locations and services need to be described consistently across the web.

GEO packages

Start appearing in AI search results

Choose a focused starting point or a broader visibility programme. Existing WooCommerce pricing should remain the live source of truth.

Starter GEO brand recognition plan

Starter GEO: Brand Recognition

£144.87 / month

Who it is for

Businesses that want their core brand information to be understood and represented accurately in AI answers.

What is included

  • Core brand visibility checks
  • Entity and citation consistency review
  • Priority prompt testing
  • Basic on-page answer improvements

Outcome

A cleaner brand footprint and stronger baseline for being recognised by AI search tools.

Choose Starter GEO

Growth GEO prompt optimisation plan

Growth GEO: Brand + Keyword Theme

£245.00 / month

Who it is for

Companies targeting a defined service, product or location theme where AI recommendations matter.

What is included

  • Brand and keyword-theme prompt testing
  • Competitor citation comparison
  • FAQ and answer-led content improvements
  • Schema recommendations for priority pages

Outcome

Improved visibility for the prompts most likely to influence research-stage buyers.

Choose Growth GEO

Scaling GEO visibility accelerator plan

Scaling GEO: Visibility Accelerator

£595.00 / month

Who it is for

Businesses that need wider coverage across multiple services, locations, buyer questions or prompt themes.

What is included

  • Multi-theme prompt and citation tracking
  • On-site optimisation across priority pages
  • Content creation plan for AI-answer coverage
  • Authority, citation and reputation signal work

Outcome

A broader, measurable programme for improving AI visibility and reducing competitor citation gaps.

Choose Scaling GEO

Audit scope

What We Analyse in an AI Visibility Audit

The audit gives you a practical view of where your brand appears, where competitors are being cited and what needs to change first.

  • Brand visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews
  • Competitor citation analysis
  • Prompt testing across commercial and research-stage queries
  • Citation gap analysis
  • Review and reputation signals
  • Structured data coverage
  • Content clarity and answer quality
  • Entity consistency across the web

Want the prompt data before committing to a package?

Book an audit and we will show you the current visibility picture before recommending the right level of GEO work.

Book your AI Visibility Audit

Service pillars

How We Help You Get Cited by AI

Our work combines SEO fundamentals with the newer signals that influence AI-generated answers and cited recommendations.

Discovery & Audit

We establish your current AI visibility, commercial prompt set and competitor benchmark.

Prompt Testing

We test realistic buyer prompts, not just isolated keywords, to see where your brand is mentioned or missing.

On-Site Optimisation

We make priority pages clearer, more answer-led and easier for AI tools to interpret.

Structured Data

We improve schema coverage for organisation, services, FAQs, local relevance and key entities.

Content Creation

We build useful commercial and educational content around the questions buyers actually ask.

Authority & Citations

We strengthen third-party signals that validate your brand, services, expertise and locations.

Reddit / Forum Visibility

We identify relevant public discussion spaces and opportunities to improve brand discoverability responsibly.

Reputation Signals

We review how ratings, reviews and sentiment may support or weaken AI recommendations.

Reporting & Measurement

We report on prompt-level mentions, AI citations, referral traffic and competitor movement.

Measurement

How We Measure AI Search Visibility

AI search measurement is still developing, but it should not be vague. We track practical indicators that show whether your brand is becoming more visible and commercially useful.

Read about AI SEO ROI

AI visibility %

How often your brand appears across an agreed set of tracked prompts.

Citation share of voice

Your share of cited or recommended answers compared with priority competitors.

Prompt-level mentions

Which exact prompts trigger brand mentions, competitor mentions or no relevant source.

Commercial indicators

AI referral traffic, branded search uplift, competitor comparison and lead quality.

Practical technical advice

AI Bot Access: Allow or Restrict?

When to allow AI crawlers

If your priority is visibility in AI answers, you normally want reputable AI search and retrieval crawlers to access public service pages, resources, FAQs and location content. Blocking every AI crawler can reduce the chance of being discovered or cited.

When to restrict access

Restrict AI bots from private areas, thin internal search pages, duplicated parameter URLs, gated content, staging environments and content you do not want reused. The sensible approach is selective access, not a blanket rule.

As part of the audit, we review robots.txt, page-level directives and crawl access so your website is open where it supports visibility and controlled where it protects the business.

Client examples

Example AI Search Visibility Wins

Anonymised client examples showing the type of work involved and the kind of movement that can be measured across tracked prompts.

Sector: Local service business

London home services company

A London-based home services company was not appearing in ChatGPT, Gemini or Perplexity for high-intent local service prompts.

Work completed

  • Reworked core service pages for direct AI-answer formatting
  • Added FAQ schema and LocalBusiness schema
  • Improved entity consistency across directories
  • Built supporting content around common customer questions
  • Strengthened review and citation signals

Illustrative result

6% to 28%AI visibility across 50 tracked prompts
11new AI-generated responses featuring the brand

The brand also improved visibility for “best [service] company in [location]” style prompts and saw increased branded search activity over the following reporting period.

Sector: B2B specialist business

Niche B2B provider

A specialist B2B company had strong expertise but weak online authority signals, meaning AI tools favoured larger competitors.

Work completed

  • Created expert-led resource content
  • Added citation-backed answers and structured summaries
  • Improved organisation/entity schema
  • Added comparison and buyer-intent content
  • Secured third-party mentions and citation opportunities

Illustrative result

4% to 19%citation share of voice increase
Reducedcompetitor citation gap across priority prompt themes

The brand began appearing in Perplexity-style cited answers and saw higher-quality enquiries from research-led visitors.

Meet the team

Speak With an AI Search Specialist

Talk to one of our experts and take the first step in future-proofing your organic visibility.

Book a call

David from Rank Me Higher

David

Founder & Head of Digital

Maria from Rank Me Higher

Maria

Marketing Lead

Rodrigo from Rank Me Higher

Rodrigo

UX & Keyword Specialist

Trusted by clients

Trusted By 200+ Clients Worldwide

Rank Me Higher works with service businesses, ecommerce brands, education providers and B2B teams that need practical, commercially focused digital visibility.

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Your website can achieve better visibility on ChatGPT, Gemini and Perplexity.

Start with an AI Visibility Audit and a clear view of which prompts, citations and authority signals need attention.

Book your AI Visibility Audit

Resources

Useful AI Search Resources

Further reading for businesses planning AI search, SEO and local visibility improvements.

FAQs

AI Search Optimisation FAQs

What is AI Search Optimisation?

AI Search Optimisation is the process of improving how clearly AI search tools can understand, trust and cite your business in generated answers and recommendations.

Is GEO different from SEO?

Yes, but it is closely connected. SEO helps you rank in traditional search results. GEO builds on SEO by improving your chances of being cited or recommended by AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews.

How do I get my business mentioned by ChatGPT?

You need clear website content, strong entity signals, structured data, useful answer-led pages, credible citations, reviews and third-party mentions that help AI tools understand why your business is relevant.

Can AI search optimisation generate leads?

Yes, it can support lead generation by increasing brand discovery during research and comparison journeys. It works best when paired with strong service pages, SEO, reputation management and conversion-focused calls to action.

How long does GEO take?

Initial audit findings can be produced quickly, but meaningful visibility improvements usually require ongoing work across content, schema, citations, authority and reputation signals.

Do I still need traditional SEO?

Yes. Traditional SEO remains important. AI search tools still rely on crawlable, useful and authoritative web content, so GEO should sit alongside technical SEO, content strategy and link or authority development.

Can you track AI search visibility?

Yes. We track visibility across agreed prompts, brand mentions, citations, competitor comparisons, AI referral traffic and changes in branded search activity.

Which platforms do you optimise for?

We focus on ChatGPT, Gemini, Perplexity and Google AI Overviews, with prompt testing and visibility reporting adapted to your market and service categories.