Shopify ecommerce SEO
Featured on Dragon's Den
Scoff Paper already had a distinctive Shopify product and a strong brand story. The SEO job was to help more dog owners, gift buyers and pet retailers discover it through non-brand searches, not just people already looking for Scoff Paper by name.
Scoff Paper sells edible cards and gifts for dogs through Shopify. The business wanted to branch out into new product areas and capture more demand around dog birthdays, dog gifts, edible cards and occasion-led pet searches.
Strong PR and Dragon's Den visibility can create attention, but ecommerce SEO has to convert that attention into durable organic demand. The site needed support across keyword targeting, product/category optimisation, content expansion and authority building so new products could rank without relying only on brand searches.
The site moved from modest non-brand visibility into meaningful organic demand across dog birthday, edible card and pet gift searches.
The campaign was SEO-only: no Google Ads claims, no inflated channel mixing. The work focused on making Shopify pages easier to understand, easier to rank and better aligned with real searches from pet owners and gift buyers.
We mapped product, occasion and informational keywords around edible dog cards, birthdays, gotcha days, gifts and wider pet celebration searches.
Product and collection pages were reviewed for titles, copy, headings, internal linking, crawlability and commercial intent.
We supported content that could rank before someone was ready to buy, including dog birthday wishes, quotes and message-led searches.
Backlink and digital PR activity helped the site compete across new search categories while the brand was building public momentum.
The strongest growth came when Scoff Paper started appearing for searches that described the product category, not just the brand. That is the difference between being found by existing fans and being discovered by new customers.
The campaign did not depend on one viral moment or one keyword. Scoff Paper had a memorable product and Dragon's Den visibility, while SEO turned that attention into a wider search footprint across product-led and content-led demand.
Rank Me Higher helps ecommerce brands turn product range, category structure and search demand into organic growth that does not depend on paid traffic alone.
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