PPC management services

Paid media that turns clicks into qualified enquiries.

PPC should not feel like a guessing game. We plan, build and optimise paid campaigns around commercial intent, useful landing pages and the numbers that show whether spend is becoming leads, sales and revenue.

Paid channels

Choose the PPC channel that matches how your customers buy.

Not every platform should be treated the same. A high-intent service enquiry often needs a different plan from a product-led social campaign, and a B2B lead generation campaign needs a different rhythm again. This hub connects the main paid media services we now offer.

Google Ads logo

Google Ads agency

For businesses that want to capture demand from people already searching. Our Google Ads agency page explains search, Performance Max, shopping, call campaigns and local service lead generation.

Meta

Meta Ads agency

For Facebook and Instagram campaigns that need creative testing, audience structure and conversion tracking. Read how we plan Meta Ads campaigns for service brands, ecommerce and local businesses.

in

LinkedIn Ads agency

For B2B offers where job role, company size and buying committee matter. Our LinkedIn Ads agency support focuses on cleaner lead quality, better offers and sales-team follow-up.

TikTok

TikTok Ads agency

For brands that need short-form creative, faster testing and mobile-first journeys. The TikTok Ads agency page covers creative angles, testing plans and how to avoid spending before the offer is ready.

Snap

Snapchat Ads agency

For awareness and response campaigns aimed at younger, mobile-heavy audiences. Our Snapchat Ads agency page explains campaign structure, creative refreshes and conversion measurement.

How we manage PPC

Campaigns need structure before they need more spend.

A lot of PPC accounts look busy but waste budget through broad targeting, weak search terms, disconnected landing pages and unclear conversion tracking. We rebuild the account around what the business is actually trying to win.

For search-led campaigns, that means separating buyer-intent terms from research traffic. For paid social, it means testing creative and audiences in a way that teaches us something. For B2B, it means judging quality as well as lead volume.

  • Tracking first We check forms, calls, ecommerce events, CRM handover and analytics before making spend decisions.
  • Account structure Campaigns are grouped by intent, margin, service type, geography or audience stage, depending on what will make reporting useful.
  • Landing page quality We review the post-click experience and recommend page changes when conversion friction is holding the account back.
  • Search term and creative review We continually review what people searched, clicked and responded to, then cut waste and reinvest in what is working.
What we look after

Strategy, setup, optimisation and reporting in one place.

You can use us for a full PPC rebuild, ongoing management or a focused improvement project. The work usually connects with your wider digital marketing, including SEO, landing pages and pricing strategy.

1

Audit and plan

We review existing campaigns, tracking, search terms, creative, landing pages and commercial goals so the new plan starts from evidence.

2

Build and launch

We create the campaign structure, conversion events, negative keyword approach, ad copy, audiences and reporting views needed for clean optimisation.

3

Optimise and report

We review performance regularly, explain what changed and focus reports on leads, cost per enquiry, sales value and the next decision.

Case study

Reducing wasted spend for a service business.

A multi-location service company came to us with campaigns generating enquiries, but too many were low-fit calls, irrelevant searches or users outside their best service areas. We rebuilt search campaigns around the services with the best margin, tightened match types, added negative keyword controls and rewrote the landing page journey around proof, urgency and simple enquiry routes.

Result after the rebuild

Within the first full reporting period, the account was easier to manage and easier to explain. More budget was directed into the highest-intent campaigns, and landing page changes made it clearer who the service was for.

+48%qualified enquiries
-23%cost per lead
31%less wasted spend

For more examples of how we think about results, visit our results and testimonials page.

FAQs

PPC questions we get asked a lot.

Which PPC channel should I start with?

If people already search for what you sell, Google Ads is usually the clearest starting point. If your offer needs visual proof, education or repeated exposure, Meta, TikTok or Snapchat may play a bigger role. For B2B lead generation, LinkedIn can be useful when targeting quality matters more than cheap clicks.

Can you manage more than one paid channel?

Yes. We can manage a single channel or connect several channels into one paid media plan. The important thing is that each channel has a job, a budget and a way to judge performance.

Do you build landing pages as well?

We can improve existing landing pages or support new page builds through our CRO and UX/UI work. That matters because even well-built campaigns struggle when the page does not answer objections or make the next step obvious.

How do you report on PPC performance?

We report on the numbers that help decisions: conversions, lead quality, cost per lead, wasted spend, revenue where available, search terms, creative learnings and what we are changing next.

Want a cleaner PPC plan?

Send us your current goal, budget and channel. We will tell you where paid media is likely to help, what should be fixed first and which PPC service page is the best next step.

Get in touch