Pros and Cons of SEO and Paid Advertising

As a business owner it’s difficult to decide where to invest your money for marketing. Should you start with SEO or paid advertising like Google Ads? What are the pros and cons of each?

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    SEO can be a great way to get your website in front of potential customers organically, however it does take time to see results. With Google Ads you can see results almost immediately, but it will cost you. Let’s break down the pros and cons of each so you can make a detailed list of how best to proceed.

    SEO Pros:

    • You don’t have to pay for clicks.
    • Once you rank, you usually stay there as long as you keep up your SEO efforts.
    • Organic traffic is more likely to convert than PPC traffic.
    • Credibility is increased with higher organic rankings.

    PPC Pros:

    • Immediate results.
    • More control over who sees your ad and when.
    • Greater reach than SEO alone.
    Some factors to consider when deciding whether to go with SEO or PPC are your budget, how quickly you need results, and what kind of return on investment you’re looking for in the long run. If you have a limited budget then SEO might be a better long term investment. If you need results quickly then PPC might be a better option for advertising. If you’re not sure where to start or what would work best for your business, reach out and we can help guide you in the right direction. We are able to analyse your business goals and come up with a tailored plan that will get you the results you’re looking for. SEO and PPC are both great marketing approaches that can help promote your website and grow your business. Each has its own set of pros and cons, so it’s important to consider what your needs are before deciding which one to use. Below are the cons of SEO and PPC:

    SEO Cons:

    • Takes time to see results.
    • You need to continuously work on it to maintain your ranking.
    • Can be difficult to do yourself if you’re not familiar with the process.

    PPC Cons:

    • You have to pay for clicks.
    • Your ad might not be seen by as many people as you’d like because it’s competing with other ads.
    • Can be costly if you’re not careful with your budget.
    As we have seen, both SEO and PPC can be beneficial for promoting your website and business, so it’s important to weigh the pros and cons of each before deciding which one is right for you. If you need help making a decision, you also can split your budget to help invest in both areas. Feel free to reach out to our team for guidance.

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