Three Key Benefits
1. Profitable keywords
One of the key benefits of keyword research is identifying profitable keywords. By researching keywords, businesses can identify the keywords and phrases that are most likely to drive traffic and conversions. This can help them to focus their efforts on the most profitable keywords, rather than wasting time and resources on keywords that have little or no search volume. For example, if you are a small business that sells handmade soap, you might think that “handmade soap” would be a good keyword to target. But, after conducting keyword research, you might find that “organic handmade soap” has a higher search volume and is more profitable.
2. Knowing the competition
Another benefit of keyword research is understanding the competition. By researching keywords, businesses can get a sense of the competition for those keywords. This can help them to understand whether a keyword is worth targeting and how much effort will be required to rank for it. For example, if you find that the first page of SERPs for a particular keyword is dominated by well-established sites with high domain authority, it may be difficult for a new or small business to rank for that keyword.
3. Content gaps and opportunities
Keyword research also helps businesses to identify gaps in their content. By
researching keywords, businesses can identify gaps in their content, which can help them to create new content that fills those gaps and targets the keywords their target audience is searching for. This can help to improve their search engine visibility and drive more traffic to their website.
In addition, keyword research can help businesses to identify long tail keywords. Long-tail keywords are longer and more specific phrases that are less competitive and often have higher conversion rates. For example, “handmade soap” is a broad keyword, while “organic handmade soap for sensitive skin” is a long-tail keyword. Because long-tail keywords are less competitive, they can be easier to rank for and can drive more targeted traffic to your website.
How to get started with keyword research
There are a variety of tools available to conduct keyword research, such as Google Keyword Planner, Ahrefs, and
SEMrush. These tools can help businesses to identify profitable keywords, understand the competition, and identify content gaps.
In conclusion, keyword research is an
essential part of SEO. It helps businesses to understand what keywords and phrases their target audience is searching for, and how to optimize their website and content to rank higher in search engine results pages. By identifying profitable keywords, understanding the competition, identifying content gaps, and identifying long tail keywords, businesses can improve their search engine visibility and drive more targeted traffic to their website.
