Think about a great product that you were recommended? Start to ask why the recommendation occurred and what was the impact of that interaction. This is the way Google calculate’s your brand’s popularity and where it should rank in the listings. If people aren’t talking about you, your product, or your service, then Google simply won’t recognize you as an authority on the user’s search query.
Ranking well depends heavily on link building. A fully optimized on-page website will start the process of your ranking journey, but link building will put you on the first page.
The technical aspect also has to be taken into account for URL structures, canonicals and re-directs for any changes. Amongst a vast myriad of ranking factors, Google’s spiders don’t like errors, slow websites, or deprecated links. Technical SEO digs into the detail and oils the engine of your website.
David from Rank Me Higher has been fantastic from start to finish. Speedy work, great communication, and helping to answer queries after job had finished, taking on a second job and working within two hours to increase my site speed considerably. He also put up admirably with constant questions from this non-techy yogi. 🙂 Highly recommended and will use again (if he'll have me!)